Search Engine Friendly Pages


There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

This is the best resource I found online to help you market your business!

How You Can Grow Your Facebook Likes on Your Business Page


You’ve created your Facebook Page but without ‘Likes’ and fans, your page isn’t going to benefit you the way you want it to. Let’s look at how you can grow your Facebook likes on your business page.

1. Use Google Analytics to measure your Facebook ROI. If you have e-commerce on your website, it just takes a little bit of code for you to be able to track your social media activity.

2. Brand your apps so that they have the look and feel of your company’s branding and so they fit with your cover image. With the exception of Facebook provided apps (Notes, Events, Likes, Photos) you can change the image to fit your branding.

3. Create custom app buttons. Use a site like Pixlr.com to edit your image to the right size or you might even have software on your computer. You’ll want your image to be 74 pixels tall by 111 pixels wide to keep the correct ratio.

4. When you are marketing on Facebook, you should focus on one goal at a time. Pursuing more than one objective at the same time actually leads to a reduction in your impact.

5. In your Facebook marketing, it can help to think like you are the editor of a magazine. Why is your magazine better than the competitor’s magazine? How are you going to keep your visitor engaged? How are you going to balance your ads with your content?

6. Select various posts to feature on your timeline stream. Make the post visible on your main timeline by going to the recent posts by others and then hovering over the right corner of the post you wish to add to your timeline click on the ‘X’ and then choose ‘Allow on Page.’

7. Get enhanced Facebook Page notifications. That way you will not miss any posts. Facebook notification system doesn’t seem to notify users of comments on long threads so to make sure you don’t miss out on any notifications use a third party app like hyperalerts to keep you in the loop.

8. If you are new to Facebook Pages, you can take it offline until you are satisfied with the look and feel of your page. To do this go to your ‘Admin Panel’ then choose ‘Edit Page’ followed by ‘Manage Permissions.’ Check the box beside “unpublish” the page.’ Then save your changes.

To get the free e-book Facebook Profit & Strategies click here now

You Can Sell Anything on eBay – Or Can You?


Over 100 million people are members of eBay.
Through eBay, you can buy items in almost any
category that you can imagine – at great prices.
You can also sell almost anything you can
imagine on eBay – people often sell items that have
absolutely no real value for very high prices. There
are limits, however, to what can be bought and sold.

eBay does not allow certain items to be auctioned
through their website. Services are one type of ‘item’
that cannot be auctioned – simply because it is not
an item. Some seller’s blatantly ignore this however.
The sell of other items is illegal, even if it isn’t being
sold through eBay. eBay restricts the sale of any
type of item that is considered ‘illegal for sale’ in any
other selling format. Illegal items such as satellite
descramblers are forbidden as well.

Anything that is copyrighted – such as copies of
DVDs, CDs, or software – may not be sold through
eBay auctions. You can, however, sell a DVD, CD,
or any software that you bought legitimately…as
long as you are not just selling a copy that you
made of these types of items. eBay does not allow
the sale of ‘replicas.’ A replica is a knockoff version
of designer items, such as purses, dresses, shoes,
or sunglasses that look identical to those that have
designer labels.

Items that are regulated by the state or federal
government are forbidden on eBay. These items
include alcoholic beverages, weapons and firearms,
all tobacco products, and both prescription and
illegal drugs. There are small exceptions to this rule,
however. If you have a collectable, such as a tin that
contains tobacco, you may sell that item if the
package has never been opened, and if you state the
contents of the package are not meant for
consumption. There are other conditions that must be
met as well when selling these types of collectables.

Any type or breed of animal or reptile may not be
sold through an eBay auction. This includes animals
that were once living, and are now stuffed and
mounted. This rule may also apply to items that are
taken from endangered species, such as Ivory. When
it comes to these types of items, when in doubt,
don’t.

Tickets may be sold, but it is illegal to sell tickets
for a higher price than you originally paid for them.
This is called ticket scalping, and it is illegal.
Lottery tickets are also banned from eBay
auctions, as well as raffle tickets. Again, if you are
not sure if your item is eligible for an eBay auction,
either don’t put it up for auction, or contact eBay to
get an answer one way or the other. Don’t risk
breaking the law!

This is the best resource I found online to help you market your business!

hot_chocolate

Should I Create a Website? Do I Need One?


People always want to follow the latest thing, be it in fashion, sports, that kind of thing. Websites have become a necessity to almost everyone. Companies, businesses, individuals, even young adults have created personal websites with their respective purposes, be it for profit, or for entertainment.

What one must consider, however, before creating a website, are the factors in which must be put to thought before doing so, such as the cost, maintenance, use, web host and so forth.

Firstly, associating with the cost, we must always try to find an affordable host, not spending too much, nor too little. A cheap host does not exactly symbolize a credible reliability rating, but we must always look for value for money deals. Also, regarding the efficiency and server/web host reliability, there are many cases of web hosts not providing the service they had assured other people, some had even shut down and were nowhere to be seen. Keep this note in mind, as if you would like a long-lasting website, this would be the first thing to look for.

Next, would hiring a professional be affordable? Is it the best option? For simple websites, we could always pick up the coding, or even use programs, as it is relatively simple. However, when it comes to more complex coding, and when you want it to do a tad more than just providing information, hiring help in doing so would be the best way. Not only in terms of design, but security is also a key factor in assuring a quality website. If the website also acts as a portal for businesses, security would definitely be the issue here.

So, having considered the things to do before building a website, do we actually NEED one? If creating one would boost sales or promote positive implications to oneself, then by all means, go ahead and do what’s best. Yet again, planning is the key to success, in everything we do.

This is the best resource I found online to help you market your business!

Reducing Load Time Through Image Optimization


Even though more and more Internet users switch to broadband every year, a large portion of the web’s population is still running on good old dialup connections. It is therefore unwise to count them out of the equation when you’re designing your website, and a very major consideration we have to make for dialup users is the loading time of your website.

Generally, all the text on your website will be loaded in a very short time even on a dialup connection. The culprit of slow-loading sites is mainly large images on your website, and it is very important to strike a delicate balance between using just enough images to attract your users and not to bog down the overall loading time of your site.

You should also go to a greater length and optimize every image on your site to make sure it loads in the least time possible. What I really mean is to use image editing software to remove unnecessary information on your images, and thereby effectively reducing the file size of your image without affecting its appearance.

If you own Photoshop, it will be obvious to you that when you save an image as a JPEG file, a dialog box appears and lets you choose the “quality” of the JPEG image — normally a setting of 8 to 10 is good enough as it will preserve the quality of your image while saving it at a small file size. If you do not have Photoshop, there are many free image compressors online that you can download and use to reduce your image’s file size.

On the other hand, you can opt to save your images in PNG format to get the best quality at the least file size. You can also save your images in GIF format — the image editing software clips away all the color information not used in your image, hence giving you the smallest file size possible. However, saving in GIF format will often compromise the appearance of your image, so make your choice wisely!

This is the best resource I found online to help you market your business!

How to Grow Your Facebook Page Likes


For you to enjoy effective Facebook marketing you must have an audience. Without a large fan base that’s relevant it’s a bit like speaking to a room that’s empty. You would be wasting your time. To build that large fan base and to enjoy successful marketing on Facebook you need to be proactive. Getting ‘Likes’ is the first step in converting a casual audience to a fan and eventually a paying customer. Let’s look at the top fan building tips you can implement.

#1 Use Social Plug Ins and Website Widgets
Install social plug ins like Facebook Like Box or Wibiya Toolbar on your website or blog, which allow your visitors to ‘Like’ your Facebook page right from your website. There are many other plug ins that you can install easily to the back end of your website.

#2 Create a Like Gated App
You can provide valuable content using an app that requires visitors to ‘Like’ your page before they can access your content. How this works is really simple. The app provides an image along with a message that instructs the visitor to click ‘Like’ to see the content on your page.

#3 Engagement Ads
Most marketers see Facebook adverts as a way to encourage users to purchase something. Engagement ads are different because they aim to market your Facebook Page rather promoting the sale of a certain product.

#4 Get Your Existing Fans to Share Your Facebook Page Content
Your current fans are key to your building your fan base and watching it grow. When you publish relevant content on your page, your existing fans are more likely to share that material and that can lead to new fans finding their way to your site. Posting regularly up to date information also helps to encourage your fans to share the content you post.

#5 Email Signatures
An often overlooked way to grow your Facebook Page fans is to include an email signature on all your emails. It’s easy to implement and very effective. If you are like most businesses, every day you send out a number of emails and so having the link to your social networking sites on your emails promotes your growth.

These 5 tips are a great place to start to grow your Facebook ‘Likes’ and thus your fan base. As your fans grow and they share your content with their friends, who then share your content with their friends, you will see your reach grow and with that your fan base.

To get the free e-book Facebook Profit & Strategies click here now

Michael Rasmussen’s “Mini Site Profits Exposed” Video Series

Michael Rasmussen’s “Mini Site Profits Exposed” Video Series: How To Create A Mini Site That Runs On Autopilot And Makes You Money While You Sleep!

Most Internet marketers understand that having mini
sites is the fastest and easiest way to make money
online. They don’t require a lot of time, energy, or
money to set up, and once you’ve got one up and
running, you can sit back and just collect money from
all the sales you’re making.

At least… that’s how it’s supposed to be, right?

The truth is that mini sites really ARE easy to set
up. They really DON’T require much time, energy, and
money to set up. So why is it that so few people
actually make money with their mini sites?

The answer is that they never learned how to actually
turn their mini site into a profitable moneymaker that
runs completely on autopilot. The good news is…

*************************************************
YOU’RE ABOUT TO LEARN HOW TO DO IT!
*************************************************

Here’s what this is all about: My colleague Michael
Rasmussen has just released a brand new video course
that will walk you through the process of creating a
killer mini site from the ground up, and then he’ll
also teach you how to actually start making money with
it right away and into the future.

If you’ve been looking for help with monetizing your
mini sites, then this is exactly what you need. The
best part? The videos are FREE! I’ll tell you more
about that later. First, let’s talk about the videos
themselves.

If you’re in a hurry, you can just check the
videos out right now for free. Here’s the URL:

*************************************************
OVERALL QUALITY
*************************************************

It’s important to note that these are online videos
that you access from your web browser. Michael uses
Camtasia Studio to create these videos, which is the
premier software program for creating screen capture
tutorials such as these.

The first thing I noticed when I hit the play button
on the first video was the incredible production
quality. These are NOT your ordinary screen capture
videos. In fact, I don’t think I’ve ever seen someone
make videos that are this high quality before.

He uses beautifully created graphics to pass his
wisdom along to you, and the sound quality is the
highest you will ever hear in an Internet marketing
product. They sound like they were recorded in a
professional studio.

Michael explained to me that he was sick and tired of
seeing all the low quality videos out there, and so he
set out to create something different in order to
raise the bar in our industry. I think that, when you
see Mini Site Profits Exposed for yourself, you’ll
agree that he has succeeded.

Now let’s move onto…

*************************************************
THE ACTUAL VIDEOS
*************************************************

Here’s a brief summary of each video. Obviously
it’s impossible to list every single thing here,
but I want you to get a feel for what each one
covered, and how well it covered it.

If you’re in a hurry, you can just check the
videos out right now for free. Here’s the URL:

VIDEO 1 – INTRODUCTION

This videos introduces you to the entire course, as
well as the teacher himself. You’ll learn what you can
expect from the course, and why it’s structured the
way it is.

Michael realizes that you may not have heard of him,
and so he spends some time establishing his
credibility with you by sharing some of his biggest
successes. It doesn’t come across as bragging at all.
Michael explains that, in order for you to get value
from the teachings, you need to have faith that the
teacher actually knows what he’s talking about. By the
end of this video, you will have no doubt.

By the way, this is a good lesson for all of us
product developers. If you want people to accept you
as an authority on any subject, you first need to
establish your credibility with the reader. That way
he’s willing to relax, and trust that what you’re
telling him is sound advice.

VIDEO 2 – THE BASICS

This video will introduce you to the basics of mini
site marketing. This will set the foundation that all
future learning will rest upon, so it’s important to
pay close attention to this one.

You’ll learn:

* What mini-sites are, and what makes them different
from regular content sites.

* Which businesses they work well for… and which ones
they don’t.

* The right mindset to have when it comes to creating
mini sites as part of your online business strategy.

* And the different tools you need to get started.

This was a great video, and did an excellent job of
kicking things off, and building the foundation for
the rest of the course.

VIDEO 3 – SQUEEZE PAGES

This is probably one of the most useful videos of the
entire course. Every Internet marketer needs to build
an email list, but how do you do it? What is the best
way to capture the most opt-ins?

The answer is ‘squeeze pages’. This video will teach
you:

* Why using a squeeze page is far superior to other
opt-in methods.

* The single most important thing you must include at
the top of your squeeze page to skyrocket your opt-in
rate.

* The secret structure of a squeeze page, and why most
marketers get it wrong (which costs them a LOT of
money).

* The most important to include in your opt-in process
that will make sure that people actually receive your
email.

After watching this video, you’ll know everything you
need to know to start building a massive opt-in list
right away. This will probably be the first video that
you ‘take action’ on. You’ll be so excited about the
possibilities, that I guarantee you’ll go and create
your own squeeze page right away.

VIDEO 4 – MINI SITE COPYWRITING – PART
ONE

Nothing happens until the sales copy is written.
Graphics alone will never sell a product, but sales
copy alone WILL. This video begins to demystify the
mysterious process of writing words that make people
whip out their credit cards and buy.

Specifically, you’ll learn:

* Why you need to learn copywriting, even if you “hate
to write”

* What a compelling offer looks like, and how to tell
the difference.

* How to write an eyeball-grabbing headline that
practically forces your readers to go through your
entire page.

* A simple trick you can use in your opening to make
your reader want to learn more.

There is no skill that is more important to your
success than the ability to write killer sales copy.
Make sure you pay extra attention to this video, as
well as…

VIDEO 5 – MINI SITE COPYWRITING – PART
TWO

This video dives right into the individual components
of a killer sales letter. You’ll learn how to create
the “secret structure” of a mini site sales letter
that makes big money. Specifically, you’ll learn:

* How to create captivating body copy that draws your
reader into the sales letter.

* Bullets that force your reader to keep reading the
whole page, and makes them insanely curious and want
to buy your product

* How to take the risk off people’s shoulders, so
they’ll feel safe buying from you.

* How to craft your ‘call to action’, and get people
to whip out their credit cards and buy immediately.

* The secrets of writing a killer P.S. that helps seal
the deal, and flip your prospect into a buyer
instantly.

This video covered a surprising amount of detail,
especially considering that this course is not
specifically about copywriting. Michael Rasmussen is
definitely someone who overdelivers in his educational
products.

VIDEO 6 – HOW TO AUTOMATE THE
DELIVERY OF YOUR INFOPRODUCT

Unless you want to be chained to your computer, you
must learn how to put your mini sites on autopilot.
The only thing you should be doing is driving traffic,
and letting the site itself do all the work, including
the work of instantly delivering the product to the
customer.

This video will walk you through the process of
automating your product delivery, so you can just
relax, and collect the money. The best part is… once
you have this automated system set up, you never have
to touch it again.

VIDEO 7 – HOW TO “GROW” YOUR SALE

This video is guaranteed to be an eye opener for
almost everyone who watches it, even the experienced
marketers. Michael dives into some of the most
effective ‘upselling’ techniques that I’ve ever seen.

Nowhere else on the Internet have I seen such a
thorough tutorial on how to increase the ‘size’ of
your orders. You’ll learn:

* The psychology of ‘upselling’, and how to use it
make your customer spend even more money with you.
The best part? He’ll think it was his idea!

* The absolute best time to upsell your customer. This
one will surprise you when you realize how much money
you’ve been leaving on the table by skipping this
step.

* 5 simple techniques to increase your profit by up to
100%.

If you’ve already got a mini site that’s up and
running, this video will make a big difference for you
right away. Use any of these ‘plug and profit’
strategies to increase your income literally
overnight!

VIDEO 8 – CREATING AN AFFILIATE SALES
FORCE

If there’s one thing I’ve noticed that all successful
marketers have in common, it’s that they have a great
affiliate program. They create a program that allows
other people to make good money by promoting their
products, and they get to just sit back and relax,
while everyone else is doing the hard work of
promoting FOR them.

If you’ve ever dreamed of having an army of motivated
sales people working hard to make you money, then
you’re going to love this video. Michael will teach
you:

* What an affiliate program is, and how to set one up
very quickly.

* Exactly what tools you need to give your affiliates
(most people miss the mark here, so pay extra
attention to this part).

* Why merely having an affiliate program is NOT enough
to convince people to sign up, and what you can do
instead to have people eagerly trying to become one of
your affiliates.

* How to motivate affiliates to sell for you.

VIDEO 9 – MINI SITE MISTAKES TO AVOID

Let’s face it… it’s not enough to explain what you
should do. You also need to know what mistakes you
should avoid. Michael has already made these costly
mistakes, but you don’t have to. You’ll learn:

– Why people do judge a book by its cover… and how to
capitalize on that for your mini-site

– The single biggest reason people don’t buy from a
mini site, and how you can apply this ‘instant fix’.

– The single biggest thing that will kill your
mini-site (it’s not what you think, and making this
mistake is a surefire way to drain money from your
bank account FAST!)

– Two list building mistakes that’ll cripple your
long-term profits.

VIDEO 10 – SECRETS OF CREATING A
PRODUCT FUNNEL

This video will walk you through the process of
designing a product line that will make you a TON of
money. There’s a lot more to it than you’d think,
which is why this important concept (which was taken
from direct marketing) gets it’s own video.

After watching this video, you’ll understand why you
can’t just have a single front end product, and you’ll
know exactly what to do in order to get your customer
to keep buying more and more expensive products from
you… completely on autopilot!

This video is a MUST for any serious marketer who
wants to make a lot of money from their online
business.

VIDEO 11 – OUTSOURCING SECRETS FOR
WORKING LESS, AND MAKING MORE

The title of this video says it all. You’ll learn
all of Michael’s secrets for getting top notch
freelancers to help you create your mini site empire
in record time.

Let’s face it, you can’t be an expert at everything
that mini sites require. For example, it’s really
tough to be a top notch graphic designer, while also
mastering HTML, and then becoming a killer
copywriter, on top of also creating the product
itself.

And the list goes on and on. If you want to be
efficient, and begin making money as fast as
possible, outsourcing is the secret to making it
happen. This video will show you exactly what to do,
as well as some common (and very expensive) pitfalls
to avoid.

VIDEO 12 – OUTSOURCING SECRETS FOR
WORKING LESS, AND MAKING MORE

Let’s face it… it doesn’t matter how great your
mini site is if you don’t get any traffic coming to
it. Getting traffic can be one of the most confusing
and mysterious parts of making money online IF you
don’t get the proper education.

Thankfully, Michael really dives in, and gives you a
lightning fast education in this area. Specifically,
you’ll learn:

* How to use Pay Per Click (PPC) advertising to get
targeted traffic fast.

* 3 ways to get targeted traffic without spending a
dime.

* 2 ways to leverage the experience and contacts of
other people to explode your traffic.

* 3 traffic strategies to avoid like the plague!

By the time you’re done with this video, you’ll know
what to do right away to begin driving targeted
visitors to your mini site.

Wow, you get all those videos for free? Click
here to check out the Mini Site Profits Exposed
course for yourself:

*************************************************
DELUXE VIDEOS
*************************************************

Mini Site Profits Exposed comes with 12 videos, and
has more content than most 300 dollar home study
courses. And did I mention that it’s free?

If you decide that you want to continue your
education, and get the biggest possible advantage, you
can also upgrade to the deluxe course for a small fee.
The deluxe course contains four full-length videos
that each cover one advanced topic in great detail.

Here’s a breakdown of each video:

*************************************************
VIDEO 13 – DESIGNING A KILLER BACK END
THAT RUNS COMPLETELY ON AUTOPILOT
*************************************************

This deluxe video could easily be a whole course in
itself. It walks you though the entire process of
setting up a back end that is completely automated
using an autoresponder system.

You’ll learn how to set up your autoresponder to
automatically remove a person from your prospect list
after he buys, and then insert him into your customer
list. This is where your new autoresponder sequence
will start promoting your back end products
automatically.

Bottom line… if you want to make the big bucks like
all the Internet marketing gurus, you need to create a
back end that works hard for you while you’re out
creating new mini sites and developing new products.
This video will show you how.

*************************************************
VIDEO 14 – LIST BUILDING SECRETS
*************************************************

In this deluxe video, Michael will walk you through
some of his best tactics for growing a massive list
from your mini site. He’ll not only teach you what to
add to your mini site, but he’ll also show you what
you must REMOVE from your mini site in order to get
the most possible subscribers.

Building a list is about SO much more than just
offering a free newsletter. In fact, Michael shows you
five different things you can offer your readers to
get them to instantly give you their name and email.

You’ll also learn the best places to actually put the
opt-in email form on your mini site. You’ll also learn
about pop ups and tell-a-friend scripts, as well as a
bunch of other incredible tactics for growing your
list.

I have a hunch that you’ll find yourself referring to
this video over and over again.

*************************************************
VIDEO 15 – MARKETING ACTIVITIES THAT
MAKE YOU MONEY
*************************************************

When you think about all the ‘stuff’ you can do to
drive traffic to your site, it’s hard to know what you
should focus on first. This video will walk you
through the four most important marketing activities
you can do to drive traffic to your mini site.

Once you master these four, you’ll never have to
wonder what you should do when you start a new mini
site. You’ll have an easy-to-follow road map for
driving tons of targeted prospects to your site, so
you can begin making money ASAP!

*************************************************
VIDEO 16 – MAKE MAXIMUM PROFITS FROM YOUR MINI SITE
*************************************************

In this final deluxe video, Michael will reveal his
best kept secrets for squeezing maximum profit out of
any mini site. These are techniques that you have NOT
seen before, so you’ll want to pay extra close
attention to this one.

Think about it… if you’re going to put the time in,
and set up a mini site the proper way (like Michael
shows you in these videos), then it only makes sense
that you’d want to make the most amount of money
possible from it.

In this video, you’ll learn:

– How changing one sentence on your mini site could
double your profits easily.

– How to instantly increase the dollar amount of your
average order (which puts more money into your
pocket).

– The one thing you must add to your ‘download page’
that will instantly increase your income (with no
extra work, once this thing is put into place).

– How to turn your actual product into a money making
machine!

*************************************************
CONCLUSION
*************************************************

Whew! That was a lot of information, and I hope it
helped you decide to check out Michael Rasmussen’s
Mini Site Profits Exposed video course. Remember the
course is absolutely free, so you have nothing to
lose.

Michael believes that it’s important for him to prove
himself to you before he ever asks you to buy anything
from him. He wants to show you that he will deliver
you the absolute best education available anywhere,
and he’ll gladly do it for free… just to win you
over!

So go ahead and check out Mini Site Profits Exposed
right now, and see what all the fuss is about. I
highly recommend that you upgrade to the deluxe
course as well. Here’s the URL:

Warmly,
Rose Vidal